Website refresh
Your website should be your cheapest salesperson. We rebuild it on WordPress so it's fast, easy to update, found on Google and clear about why customers should call you.
Fixed price from [[$X]] · Live in [[4–6]] weeks
Signs you need it
What's included
Instant estimate
Our process
Results
How we compare
FAQs
89
clients served
18
published case studies
2013
in business since
1
client at a time, so you get the founder
Is it time?
Navigation is confusing, key pages are buried, and people leave instead of calling.
You get traffic but few calls, forms or sales, and you can't tell why.
Rivals have refreshed their sites and yours now looks dated next to theirs.
Old services, old prices or old photos that no longer match the business.
Logo, colours and tone have moved on, and the site hasn't.
No analytics, broken tracking, or no idea which pages bring in customers.
All in one
Instant estimate
Pick what you need and see the total from our published price list. Your final quote is fixed before we start, after the free audit.
Your inputs
Estimated build items
Line items only, from our pricing page. [[Add the base package price, if any.]] No setup or termination fees.
[[Interactive calculator: paste the snippet from wordpress-elementor/builder/snippets into an HTML widget here]]
Get my fixed quoteWhat we do
A clean, mobile-first design that fits your brand and builds trust in seconds.
Fast loading on phones, with Core Web Vitals checked before launch.
Page structure, titles, schema and redirects so you keep and grow your Google rankings.
Tested forms, click-to-call buttons and tracking, so you know where leads come from.
Built in WordPress and Elementor, with a short training session so you can update it yourself.
Our process
1
We review your current site, analytics, rankings and competitors, and agree goals.
2
We design key pages first, then roll the look across the site. You review before anything is built.
3
We build on a private staging site, with forms, tracking and integrations wired in.
4
On-page SEO, speed, accessibility and redirects are checked page by page.
5
We go live, test every redirect and form, and watch rankings and conversions closely.
Proof
New Wave Music Radio has achieved the number one spot on Google and the number one spot in its radio genre, beating out the well-known SiriusXM radio station channel 33.
“
The amazing team at Social Toothpaste not only got us top positions on Google for all of our key search terms, but they also maintained our ranking since we first started working with them! I highly recommend this company to anyone looking for exceptional digital marketing services.
— Gabriel S., VP Customer Engagement
Results
Pilot Freight Services
+500%
Leads. A state-of-the-art website with AI pricing and CRM management for logistics transportation.
Read the case study →
Home Test Express
+200%
Website traffic. A WordPress redesign that tripled return on ad spend for an at-home testing brand.
Read the case study →
Yacht Rock Radio
+300%
Organic traffic. Watch as we organically get this website to #1 on Google & World in 2024!
Read the case study →
Euphoria Vital Cannabis Products
+250%
Organic traffic. A compliant WordPress and WooCommerce site for a new CBD brand.
Read the case study →
First Diagnostic
+120%
Website traffic. New website, rebranding and positioning marketing for a medical device representative agency.
Read the case study →
The Alternative One Radio
+300%
Website traffic. A WordPress website and iOS and Android apps for a modern rock radio station.
Read the case study →
✓ Design and build of up to [[N]] pages
✓ Mobile and speed optimisation
✓ On-page SEO and redirects
✓ Contact forms and tracking
✓ [[30]] days of post-launch support
– Copywriting beyond [[N]] pages (available)
– Online shop builds (quoted separately)
– Hosting (we'll recommend options)
From our services
Logos and brand systems. Our founder has developed over 28 trademarks and logos.
Interfaces that grab attention and engage users.
A strong browsing experience on phones, tablets and desktop.
A turnkey, no-code mobile app for WordPress, published to the App Store and Google Play.
Automated emails connected to your new site.
Cross-channel campaigns including SMS and location-based messages.
Website tiers
A simple template-based website, with minimum requirements. Generic design: choose from proposed templates, customised to your brand.
A well-designed website with intermediate complexity for Small-to-Midsize Business. Custom design: a custom theme with home, inner and landing page designs.
Advanced website with cutting-edge design and custom web-development. Premium design, performance-oriented, with 508 compliance adaptation.
Mobile applications design, plus a turnkey no-code mobile app for WordPress that is ready in minutes.
Rebranding
We also handle full rebrands: logo, color palette, visual style and messaging, rolled out across your website and sales materials. First Diagnostic's rebrand came with a new website and grew traffic by 120%.
Medical Device Manufacturer Representative Agency
Before
After
A refreshed logo, color palette and visual style built on trust, quality and reliability, carried through a new mobile-responsive website, product catalogs, white papers, email campaigns and LinkedIn thought leadership.
+120% website traffic · +50% client inquiries
Every engagement starts with the free overlap audit, so you see the opportunity before you commit. [[Confirm contract terms.]]
Doing it in-house
A typical large agency
Social ToothPaste
Who does the work
Whoever has time, between other jobs
An account manager passes it to a team
The founder, on one client at a time
Design skills
Limited to the team you have
Strong, but often template-led
Custom design and branding, 28+ logos developed
SEO when you relaunch
Often missed, rankings drop
Sometimes, as an add-on
Redirects and on-page SEO built in
Cost
Salaries and software
Setup fees and long contracts
Fixed quote, no setup or termination fees
After launch
Depends on staff turnover
Billed hourly
[[30]] days of support included
How much does a website refresh cost?
Packages start at [[$X]] for [[N]] pages. You'll get a fixed quote before we start.
Will I lose my Google rankings?
Not if redirects are done properly. We map every old page to its new home before launch.
Can I update the site myself?
Yes. It's built in WordPress with Elementor, and we include a training session.
Do you write the content?
We can. Copywriting is included for [[N]] pages and available for more.
What does a website refresh include?
Design, build, on-page SEO, redirects, speed work, forms and tracking, and content where you need it. You can see the full list above, and every item is priced before we start.
Is a refresh different from a full redesign?
A refresh keeps what works (your content, URLs and rankings) and fixes how the site looks, loads and converts. A full redesign rebuilds structure and content from scratch. We'll tell you which one you need after the audit.
Who owns the website?
[[Confirm: you own the site, domain, content and logins once the project is paid.]]
How long does it take?
Most refreshes go live in [[4–6]] weeks. Larger sites, e-commerce and custom features take longer, and you get a timeline with the quote.
What are the benefits of a refresh?
A site that represents your company properly, strengthens your brand, loads fast on phones, ranks for the right searches and turns more visitors into leads.
What are good practices for a redesign?
Know who your visitors are and what they need, put function before decoration, design for phones first, keep every old URL redirected, and keep updating the site after launch.
Who will I work with?
Jonathan Adam Barash, our founder, leads every project, and we work with only one client at a time. You won't be handed to a junior account manager.
How will I stay informed?
You get a shared project schedule with deadlines, a review step before anything goes live, and a monthly report. [[Confirm: weekly update call or email?]]
Do you outsource the work?
No. We do not outsource any of our SEO work, and the people you meet are the people who do the work.
Start with the audit. It's free, it takes 60 seconds, and you'll see the waste before we ask you for anything.