SEO + paid media, run as one budget
Social ToothPaste plans Organic SEO around your paid media, find the clicks you're buying that organic search could win for free, and report the savings in CAC.
Takes 60 seconds · No call required · We email the audit
One client at a time, for brands like
Digital Broadcasting Radio Network of Stations • Wild Country Music Radio • First Diagnostic • Rock n Roll Music Radio • New Wave Music Radio • Yacht Rock Radio • The Alternative One Radio • Independent Radio Broadcasters Guild • Pilot Freight Services • Home Test Express • Hard Rock Hollywood • NextEra Energy Resources • Publix • Euphoria Vital Cannabis Products • US AgriScience • Mielke • Analytical Detection • Extreme BioSciences • inSTIvue • McKesson • Carnival Cruise
Results
10M+
weekly unique listeners across the network we market
Digital Broadcasting Radio Network →
#1
on Google worldwide and #1 in its genre, ahead of SiriusXM channel 33
New Wave Music Radio →
+500%
more leads after a new site, AI pricing and CRM
Pilot Freight Services →
+400%
organic traffic and 50% more memberships
Independent Radio Broadcasters Guild →
195
countries tuning in to a station we market
Rock n Roll Music Radio →
+148%
organic traffic and 56% more revenue from our local SEO work
Local SEO clients →
+250%
organic traffic, and 15% of visitors became customers
Euphoria Vital →
Quick test: Google your brand name. Is your ad sitting above your own #1 organic result? That's the leak. You're paying for a click you already own.
The problem
Paid twice
Most accounts bid on their own brand even where they rank #1 organically. Some of that spend buys clicks you'd have won for free.
2 teams
Your PPC team and your SEO team target the same searches and never compare data. You end up bidding against yourself.
0
SEO gets reported in rankings, so it never shows up where budget decisions are made. Work that can't be measured gets cut first.
How it works
1
We map every keyword you pay for against where you already rank, and price the spend at risk.
2
SEO priorities come from your paid data. Paid spend shifts off the terms organic now covers.
3
Monthly reporting in blended CAC, organic-assisted conversions and paid spend saved. Rankings go in the appendix.
Featured work
New sites on one shared platform for the NextWave Radio Group network, with a live player, shows, charts and artist pages. Three of them below.
#1
on google, worldwide
New.Wave.Radio organically to #1 on Google & World!
Read the case study →
#1
on google and worldwide
RocknRoll.Radio organically to #1 on Google & World!
Read the case study →
+300%
organic traffic
Watch as we organically get this website to #1 on Google & World in 2024!
Read the case study →
Results
New Wave Music Radio has achieved the number one spot on Google and the number one spot in its radio genre, beating out the well-known SiriusXM radio station channel 33.
“
Our company evaluated numerous solutions for our online presence, but the team at Social ToothPaste was the clear favorite. They had the right strategy for us, and working with them has been awesome.
— Irene W., CEO
Who we work with
Cut the branded spend you'd rather not defend, and get an SEO plan that starts from your search query report.
Put SEO in the CAC model with a payback period, a forecast and a monthly number you can show your CFO.
Add SEO to your retainers without hiring an SEO team. White-label reporting, and we never contact your clients.
Running a small business with a tired website? See our website refresh →
Enter your monthly search spend and branded share. The calculator shows the formula, so you can check our maths.
I've helped four startups grow into multimillion-dollar global enterprises, developed over 28 trademarks and logos, and launched 100+ products, from packaging and brochures to websites and SEO strategies. With over 22 years of experience, I've led sales efforts, tradeshows and the teams behind them. Our digital marketing services are custom-tailored to each client, big or small, and we work with only one client at a time.
Jonathan Adam Barash, Founder
Isn't SEO too slow for a performance team?
Some of it is. That's why we start with the overlap: spend you can cut in weeks because you already rank. The slower content work is planned from your paid data, so it targets terms with proven conversion rates.
Will cutting branded spend hurt my paid results?
Not if it's tested. We run a holdout test on a segment of your branded terms first, measure total clicks and conversions (paid plus organic), and only scale what holds up.
How do you report SEO?
In the metrics you already use: blended CAC, organic-assisted conversions, paid spend displaced and payback period. Rankings are in the appendix, not the headline.
Do you lock clients in?
[[Confirm terms, for example: No. Engagements run month to month after an initial 90-day plan.]]
Start with the audit. It's free, it takes 60 seconds, and you'll see the waste before we ask you for anything.