Organic search (SEO)
We pick keywords by what converts, not just by volume. Then we fix the technical issues holding your site back, write content people and AI search engines cite, and report results in leads and revenue.
From [[$X]]/mo
Signs you need it
What's included
Our process
Results
How we compare
FAQs
89
clients served
18
published case studies
2013
in business since
1
client at a time, so you get the founder
Is it time?
Organic visits are flat or falling while competitors grow.
You show up for terms that never turn into customers.
Without ads, the phone goes quiet.
Technical problems hold back every page.
You don't appear in the map pack or your listings are wrong.
ChatGPT, Gemini and Google's AI results mention them, not you.
All in one
What we do
Priorities from your conversions, paid search data and competitor gaps.
Crawlability, Core Web Vitals, schema, indexing and site structure.
Pages and articles built to rank in Google and be quoted by AI search.
Google Business Profile, local pages and reviews for each location you serve.
Digital PR and outreach that earns real backlinks from relevant sites.
Our process
1
Technical audit, keyword map and a quick-fix list.
2
Technical fixes and the first optimized pages.
3
New content planned from what converts.
4
Links and mentions from relevant sites.
5
Monthly report in leads and revenue, then the next plan.
Proof
New Wave Music Radio has achieved the number one spot on Google and the number one spot in its radio genre, beating out the well-known SiriusXM radio station channel 33.
“
Our company evaluated numerous solutions for our online presence, but the team at Social ToothPaste was the clear favorite. They had the right strategy for us, and working with them has been awesome.
— Irene W., CEO
Results
New Wave Music Radio
#1
On Google, worldwide. New.Wave.Radio organically to #1 on Google & World!
Read the case study →
Rock n Roll Music Radio
#1
On Google and worldwide. RocknRoll.Radio organically to #1 on Google & World!
Read the case study →
NextEra Energy Resources
+97%
Organic traffic. Top-3 Google rankings for clean energy terms within six months.
Read the case study →
Independent Radio Broadcasters Guild (IRBG)
+400%
Organic traffic. A WordPress website and SEO for a global association of independent radio broadcasters.
Read the case study →
Publix: Serving Our Communities
+300%
Organic traffic. More awareness for Publix's Serving Our Communities program through SEO.
Read the case study →
Yacht Rock Radio
+300%
Organic traffic. Watch as we organically get this website to #1 on Google & World in 2024!
Read the case study →
✓ Technical audit and fixes
✓ Keyword strategy
✓ [[N]] optimised or new pages a month
✓ Local SEO for [[N]] locations
✓ Monthly report in leads and revenue
– Paid search management
– Website rebuilds (see Website Refresh)
From our services
Creating and promoting content that builds and keeps your site's search visibility.
Making your content easy for search engines to read, so it ranks higher.
Building your internal and external link profile to raise domain authority.
The keyword plan that guides content, links and rankings.
Location, link, on-page, social and review signals, accurate listings and profiles on Google, Yelp, Nextdoor, Facebook, LinkedIn, Instagram and X.
Traffic, top referring keywords, keyword rankings and indexed pages, explained in plain English.
Semrush, Moz Pro, Ahrefs, Serpstat, Screaming Frog, Yoast SEO, Google Search Console, Google Analytics, Google Keyword Planner and schema.org markup.
+148%
Organic traffic
+56.48%
Revenue
+32.8%
Online transactions
+46%
Mobile traffic
Results from our local SEO work, as shown on our previous site.
The keys to SEO
Original pages that answer what searchers actually want.
Terms chosen for intent and conversion, not just volume.
Titles, headings, metadata and internal links done properly.
Crawlability, speed, mobile and structured data.
Pages that load fast and are easy to use on any device.
Link-building profiles that enhance domain authority.
Where it applies: Google Business Profile, accurate listings and local searches on desktop, mobile and tablet.
Not a direct ranking factor, but helpful indirectly.
Continuous monitoring and adaptation of SEO strategies ensure alignment with evolving algorithms.
SEO compounds over months. We measure it in organic traffic (up), bounce rate (down), average visit duration (up) and pages per session (up).
Partnered with the best in SEO marketing tools
Every engagement starts with the free overlap audit, so you see the opportunity before you commit. [[Confirm contract terms.]]
Doing it in-house
A typical large agency
Social ToothPaste
Who does the work
A marketer with other jobs
A junior specialist
The founder
Keyword choice
By guesswork or volume
By volume
By conversions and your paid data
Reporting
Rankings, if anything
Rankings reports
Leads, revenue and CAC
Contract
n/a
Often 6–12 months
[[Month to month after 90 days]]
Outsourced?
n/a
Often
Never
How long does SEO take?
Technical fixes can show results in weeks. New content usually takes 3–6 months to rank.
Do you guarantee rankings?
No, and be wary of anyone who does. We commit to the work, the reporting and the targets we agree together.
Do you do local SEO?
Yes, including Google Business Profile management for each location.
What about AI search?
We add structured data and write content in a format AI search engines can quote.
What do SEO services include?
Research, technical fixes, on-page work, content, link building, local SEO and monthly reporting. The full list is above.
How much does SEO cost?
Monthly SEO starts at [[$X]]/mo. One-off items like local SEO ($400), keyword research ($400) and competitor analysis ($600) are listed on our pricing page.
Who will I work with?
Jonathan Adam Barash, our founder, leads every project, and we work with only one client at a time. You won't be handed to a junior account manager.
How will I stay informed?
You get a shared project schedule with deadlines, a review step before anything goes live, and a monthly report. [[Confirm: weekly update call or email?]]
Do you outsource the work?
No. We do not outsource any of our SEO work, and the people you meet are the people who do the work.
Start with the audit. It's free, it takes 60 seconds, and you'll see the waste before we ask you for anything.