Case study · Website, rebrand and positioning

First Diagnostic

New website, rebranding and positioning marketing for a medical device representative agency.

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The project

About the client

The client

First Diagnostic is a Medical Device Manufacturer Representative Agency that connects high-quality medical devices with healthcare providers, representing leading manufacturers to hospitals, clinics and medical facilities. The company offers comprehensive sales and service support to hospitals, clinics, and medical facilities.

The challenge

  • Outdated Website Design: The existing website had a dated look, lacked responsiveness, and was not user-friendly.
  • Branding Inconsistency.
  • Limited Online Visibility.
  • Lack of Content Strategy.

What we did

  • A mobile-responsive WordPress redesign with product catalogs, service pages, case studies and clear calls to action.
  • A refreshed logo, color palette and visual style built on trust, quality and reliability.
  • Messaging for hospital administrators, purchasing managers and healthcare providers.
  • Content marketing, SEO blog posts, white papers, email campaigns and LinkedIn and Twitter thought leadership.
  • Google Analytics tracking and A/B tests on landing pages.
  • Clear calls to action across the site: “Request a Demo,” “Contact Us,” “Learn More.”

+120%

Website traffic

+50%

Client inquiries

Results as reported in the case study.

The impact

  • Stronger Brand Recognition.
  • Improved Online Visibility.
  • Enhanced Social Media Presence: Engagement on LinkedIn and Twitter grew significantly, leading to more industry connections and opportunities for collaboration.

What they say

Social Toothpaste Agency helped us completely transform our digital presence. The new website, rebranding, and content strategy have significantly increased our visibility in the medical device industry. We're seeing more qualified leads and stronger engagement from our clients. This partnership has been invaluable in positioning us for future success!

— First Diagnostic Team

Screenshots

The rebrand: the 2016 logo, then the new corporate logo.

More on our medical and healthcare marketing →

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