Legal

Privacy Policy

How Social ToothPaste Media Agency collects, uses and protects personal information when you visit socialtoothpaste.com, contact us or become a client. Effective October 17, 2026.

1. Who we are

This website is run by [[Legal entity name, e.g. Social ToothPaste Media Agency LLC]] (“Social ToothPaste”, “we”, “us”), a digital marketing agency with offices in Port Washington, New York and Boca Raton, Florida. We are responsible for the personal information described in this policy.

This policy covers socialtoothpaste.com, our forms, email and phone conversations, and the work we do for clients. It doesn’t cover other websites we link to; their own policies apply there.

2. What we collect

Information you give us

Where What we collect
Quote and audit request forms Name, work email, phone, company, website, role, services you’re interested in, monthly ad spend band, budget range, timeline, goals, project details, how you heard about us, and your consent to be contacted
Email, phone and video calls Your contact details and whatever you choose to tell us about your business
Becoming a client Billing contact, invoicing details and the access you grant us to your website, analytics and ad accounts
Payments Payments are made through PayPal or Stripe. We never see or store your full card number.

Information collected automatically

Like most websites, our server and tools record technical information when you visit: IP address, browser and device type, pages viewed, the page that referred you, and the date and time of your visit. Some of this is collected through cookies (see section 4).

Information from other sources

We may receive business contact details from public sources such as company websites and LinkedIn, or from referrals, when we research a prospective client.

3. How we use it

  • To answer you: reply to your request, prepare your free audit or quote, and schedule calls.
  • To deliver our services: run SEO, paid media, website and social media work for clients, and report on results.
  • To run the business: invoicing, record keeping, and meeting legal and tax obligations.
  • To improve the site: understand which pages are useful and fix what isn’t working.
  • To stay in touch: send occasional updates if you’re a client or have asked to hear from us. Every marketing email has an unsubscribe link.
  • To keep things secure: prevent spam, fraud and misuse of our forms and systems.

Where EU or UK law applies, we rely on these legal bases: taking steps at your request before a contract and performing a contract; our legitimate interest in running and promoting our business; your consent (for non-essential cookies and marketing, which you can withdraw at any time); and legal obligations.

4. Cookies and analytics

Cookies are small files a website stores in your browser. We use them for three purposes:

  • Essential: keep the site and its forms working, and protect them from spam.
  • Analytics: we may use Google Analytics (through Google Site Kit or Google Tag Manager) to understand how visitors use the site. Google processes this data under its own privacy policy. You can opt out with the Google Analytics opt-out add-on.
  • Advertising: if we run ads for our own agency, we may use Google Ads or Meta pixels to measure them and show our ads to past visitors.

Our pages also load fonts from Google Fonts, which means Google receives your IP address when the page loads.

You can block or delete cookies in your browser settings. The site will still work, but some features may not. We honor Global Privacy Control (GPC) browser signals as a request to opt out of advertising cookies.

5. Who we share it with

We share personal information only with service providers who help us run the business, and only as much as they need:

Provider type Purpose
Website hosting [[hosting company name]] Runs this website and its email delivery
WordPress plugins (Contact Form 7, Yoast SEO) Form handling and search engine settings; form submissions are emailed to us
Google (Analytics, Tag Manager, Fonts, Workspace) Analytics, fonts and business email
PayPal and Stripe Processing client payments
Advertising platforms you ask us to manage Running your campaigns in your own accounts
Professional advisers Accountants, lawyers and insurers, under confidentiality

We may also disclose information if the law requires it, to protect our rights or the safety of others, or as part of a merger or sale of the business, in which case this policy continues to apply.

6. We don’t sell your data

We do not sell personal information, and we do not share it for cross-context behavioral advertising in exchange for money. If we ever use advertising cookies that a state law treats as “sharing”, you can opt out by emailing us or turning on Global Privacy Control in your browser.

7. How long we keep it

  • Form requests and emails from people who don’t become clients: up to 24 months, then deleted.
  • Client records, contracts and invoices: for the length of the engagement plus 7 years, for tax and legal reasons.
  • Analytics data: up to 14 months in Google Analytics.
  • Server logs: up to 90 days.

8. How we protect it

We use encrypted connections (HTTPS), strong passwords and two-factor sign-in where available, limit access to the people who need it, and keep our software up to date. When you give us access to your accounts, we use our own logins rather than shared passwords wherever the platform allows. No system is perfectly secure; if a breach affects your personal information, we’ll tell you as the law requires.

9. Your rights

Depending on where you live, you may have the right to:

  • know what personal information we hold about you and get a copy;
  • correct information that’s wrong;
  • have your information deleted;
  • opt out of marketing emails, advertising cookies and any sale or sharing of your data;
  • object to or limit certain uses, and withdraw consent;
  • not be treated differently for using these rights.

To make a request, email sales@socialtoothpaste.com with the subject “Privacy request” or call +1 (516) 900-1200. We’ll confirm your identity and respond within 45 days (30 days under GDPR). You can use an authorized agent to make a request for you.

10. California, New York and other US states

California (CCPA/CPRA): in the last 12 months we collected identifiers, commercial information, internet activity and professional information, from the sources and for the purposes described above. We don’t sell personal information or use sensitive personal information to infer characteristics. California residents can use the rights in section 9.

New York: we protect private information under the New York SHIELD Act, with the safeguards described in section 8, and notify affected people of any breach as that law requires.

Other states: residents of states with consumer privacy laws (including Virginia, Colorado, Connecticut, Texas and Florida) can use the same rights, and appeal a decision by replying to our response.

11. Visitors from the EU and UK

Our business and providers are based in the United States, so your information is processed there. Where required, our providers use Standard Contractual Clauses or equivalent safeguards. You may complain to your local data protection authority, though we’d appreciate the chance to fix the problem first.

12. Children

Our services are for businesses. We don’t knowingly collect information from anyone under 16. If you believe a child has sent us information, contact us and we’ll delete it.

13. Client data we handle

When we manage a client’s website, analytics or ad accounts, the client controls their customers’ data and we process it only on their instructions, under our engagement contract. Questions about that data should go to the client first.

14. Changes to this policy

We’ll update this page when our practices change and revise the effective date at the top. Significant changes will be highlighted on the site or emailed to clients.

15. Contact us

Social ToothPaste Media Agency
Port Washington, NY 11050
Boca Raton, FL 33432

Email: sales@socialtoothpaste.com
Phone: +1 (516) 900-1200 (Mon–Fri, 10am–4pm ET)

Last updated October 17, 2026.