Medical & healthcare marketing
Websites, rebrands, SEO and ads for companies that sell to hospitals, clinics and patients. Our social media optimization services are used by some of the top companies in Radio and Medical.
Our experience
The challenges
What we do
Rebranding
Rebrand process
FAQs
+120%
website traffic for First Diagnostic
+50%
client inquiries for First Diagnostic
3x
return on Facebook ads for Home Test Express
+200%
website traffic for Home Test Express
Our experience
First Diagnostic
+120%
Website traffic. New website, rebranding and positioning marketing for a medical device representative agency.
Read the case study →
Home Test Express
+200%
Website traffic. A WordPress redesign that tripled return on ad spend for an at-home testing brand.
Read the case study →
Rapid Test Express
Case study
Website rebrand. Watch a website rebrand in progress.
Read the case study →
We've also worked with McKesson, Extreme BioSciences, inSTIvue, inSTIcheck, HomeTest Express, RapidTest Express, First Diagnostic Corporation and OncoFirm Diagnostics.
The challenges
Hospital administrators, purchasing managers and healthcare providers all need a different message.
A dated logo or website makes a reliable product look risky.
Devices and tests need clear catalogs, specs and educational content.
People buying at-home tests want discretion, accuracy and a fast checkout.
Health claims and ads are regulated. [[Confirm the compliance points you want us to mention, for example FDA or platform ad policies.]]
White papers, email and LinkedIn keep you in front of buyers until they're ready.
What we do
Rebranding
A rebrand is often the fastest way to make a strong product look as trustworthy as it is. Here are three we've worked on.
Medical Device Manufacturer Representative Agency
Before
After
A refreshed logo, color palette and visual style built on trust, quality and reliability, carried through a new mobile-responsive website, product catalogs, white papers, email campaigns and LinkedIn thought leadership.
+120% website traffic · +50% client inquiries
[[What OncoFirm Diagnostic does, in one line]]
[[Before logo]]
Before
[[After logo]]
After
[[What we changed: name, logo, colors, website, packaging or sales materials]]
[[Result, if you have one]]
Website rebrand, in progress
Rapid Test Express is rebranding its website with Social ToothPaste.
Rebrand process
1
We learn the business, the buyers and the competition, and audit the current brand.
2
We agree what the brand should stand for and the message for each audience.
3
Logo, color palette, type and visual style. Our founder has developed over 28 trademarks and logos.
4
Website, catalogs, brochures, packaging, social profiles and email templates.
5
A coordinated launch, with redirects and tracking so search rankings carry over.
Social Toothpaste Agency helped us completely transform our digital presence. The new website, rebranding, and content strategy have significantly increased our visibility in the medical device industry. We're seeing more qualified leads and stronger engagement from our clients. This partnership has been invaluable in positioning us for future success!
— First Diagnostic Team
Have you worked with medical companies before?
Yes. Our work includes First Diagnostic, a medical device manufacturer representative agency, Home Test Express, an at-home diagnostic testing brand, and Rapid Test Express.
Do you do rebrands, or just websites?
Both. For First Diagnostic we refreshed the logo, color palette and visual style, then carried it through the website, content and email. Our founder has developed over 28 trademarks and logos.
Can you sell test kits or devices online?
Yes. For Home Test Express we built a WooCommerce store with product search, filters and a shorter checkout.
Do you know the rules on health advertising?
[[Confirm what you want to say here, for example how you handle FDA claims and ad platform health policies.]]
Who will I work with?
Jonathan Adam Barash, our founder, leads every project, and we work with only one client at a time.
Tell us about your company and we'll come back with a plan for your brand, website and marketing.