Radio station marketing
We rebuilt the websites for the NextWave Radio Group stations in 2026, and three of them now rank #1 on Google: New Wave Music Radio for “new wave radio”, Rock n Roll Music Radio for “rock n roll radio” and The Alternative One for “alternative one radio”. Here is how each station was refreshed, and what it achieved.
The six stations
The shared platform
The challenges
How we work
FAQs
#1
New Wave Music Radio on Google for “new wave radio” (US, Oct 2026)
+300%
organic traffic for Yacht Rock Radio
+300%
website traffic for The Alternative One
10M+
weekly unique listeners across the network
Case studies
Five stations in the NextWave Radio Group network, and the network itself. Each one got a new website on a shared platform, with SEO and apps where it needed them.
SEO and 2026 redesign
New Wave Music Radio (New.Wave.Radio) is an online 80s new wave radio station with its own iOS and Android apps.
The 2026 refresh: A new '80s homepage, request charts, dedications and an artist directory built for search.
#1
On Google for “new wave radio”
#1
In its radio genre
54%
Click-through rate from the top of Google
Website, mobile app, SEO and 2026 redesign
Yacht Rock Radio USA plays 60s, 70s and 80s smooth sailing rock: artists like Michael McDonald, Christopher Cross, Hall & Oates and other greats of smooth rock music. “It's the kind of rock that doesn't rock the boat!”
The 2026 refresh: A search-led homepage, a six-path “Welcome Aboard” hub, 14 artist pages and lifestyle guides.
+300%
Organic traffic
+35%
Mobile engagement
+15%
Listener base
SEO and 2026 redesign
Rock n Roll Music Radio (RocknRoll.Radio) is a non-stop classic rock station, live 24/7, with listeners in 195 countries according to the station's site.
The 2026 refresh: A “More Rock. Less Noise.” hub, five show pages, a live UK singles chart and an advertiser section.
#1
On Google for “rock n roll radio”
Website, mobile apps and 2026 redesign
The Alternative One Radio is a premier modern rock radio station committed to delivering the best alternative rock music to a global audience.
The 2026 refresh: A music submission path for bands, a 16-artist library and a “New to Alternative?” starter guide.
+300%
Website traffic
+45%
Listener engagement
+60%
App user retention
Website redesign
Wild Country Music Radio's mission is to delight and entertain by playing the best country music from the past decades. Whether your tastes are Waylon and Willie, Garth and George, Tim and Kenny, or Taylor and Carrie, it's your country station.
The 2026 refresh: A “Find your country” hub, about 18 artist pages, playlists and a country music history section.
Digital marketing
Digital Broadcasting Radio Network of Stations reaches listeners across the USA and worldwide. The network has an available audience of 2 billion potential listeners worldwide. Our stations offer excellent radio programming, exciting promotions, and support to the artistic community, with music, band information, and concert entertainment catering to different audiences and demographics.
The 2026 refresh: The network behind the stations, now linked across every rebuilt site.
10M+
Weekly unique listeners
5
Commercial radio stations
25
Direct radio-to-business streams
The shared platform
All five stations run the same rebuilt WordPress and Elementor platform, so a feature built once works everywhere.
A persistent player with now playing and recently played on every page.
Daypart shows, countdowns and request shows with their own pages.
Song requests, shoutouts and dedication boards that bring listeners back.
Monthly request charts, artist directories, news and concerts.
iOS and Android app links, and links across the NextWave network of stations.
Search-led titles, FAQs, Google Tag Manager, Site Kit and Google, Bing and Yandex verification.
The challenges
Selling a station online isn't like selling shoes or software. A listener gives you a few seconds, a national network is outbidding you on every genre search, and your advertisers want numbers before they'll buy a spot. Here's what that changes.
A slow player loses the listener before the first song ends. Spotify, SiriusXM and a dozen apps are one tap away, so the stream has to start fast, keep playing in the background on a phone, and survive a weak signal in the car. We treat load time and the play button as the most important parts of the site.
Search "radio" or "music radio" and you'll see national brands with huge ad budgets and thousands of linking sites. A small station can't outspend them, and it doesn't have to. Genre searches like "new wave radio" or "rock n roll radio" are where listeners already know what they want, and that's where a focused station can win.
Most listening happens on phones. That means the site, the iOS and Android apps, and the smart-speaker skills all need to work together, show the same station name and logo, and point back to one home on the web.
Requests, dedications, charts and polls turn someone who tuned in once into a regular. Every one of those is also a reason to come back to the site, which tells Google the station matters to real people.
Media buyers don't buy airtime on a hunch. They want weekly listeners, reach, where the audience is, and a clear page that explains how to advertise. Without that page, the sales conversation starts from zero every time.
Running five stations means five sites, five sets of apps and five audiences. A shared platform keeps every station fast and on-brand without building the same feature five times, and lets one fix reach the whole network.
We don't try to out-spend national broadcasters. We pick fights they can't be bothered with, and we do the basics better than they do.
National networks spread their effort across hundreds of formats. We give each station one clear genre and build its site around the searches fans actually type. That focus is how New Wave Music Radio reached #1 on Google for "new wave radio", Rock n Roll Music Radio reached #1 for "rock n roll radio" and The Alternative One reached #1 for "alternative one radio" and "the alternative one" (US Google, checked October 2026).
Each station gets its own page that says plainly what it plays, how to listen and where to get the app. Search engines and AI assistants can understand it in seconds. Big network pages are often a player and a logo with almost no text, which leaves Google guessing.
A lean station site with a light player loads faster than a media company's page full of ad scripts and trackers. Speed keeps listeners and is something Google measures directly.
We get each station listed and kept consistent in the directories and apps people browse for radio, so the same name, logo and link show up everywhere. Assistants and search engines trust a station they see described the same way in many places.
Charts, requests and artist features give fans and bands a reason to share and link to the station. Those links are what move a small site up past bigger ones, and you can't buy them.
A national network sells broad reach. A genre station sells a loyal, clearly defined audience. We build the advertiser page and the numbers that make that case to media buyers.
The result: Yacht Rock Radio grew organic traffic by +300%, and New Wave Music Radio ranks #1 on Google for "new wave radio" (US Google, checked October 2026).
Get a free station auditHow we work
1
We learn the station's format, audience and goals, and audit the site, apps and search rankings.
2
We map the pages listeners and advertisers search for: shows, charts, artists, requests and genre guides.
3
A fast WordPress site with a persistent live player, plus iOS and Android apps where you need them.
4
Keyword research, on-page SEO, schema and content aimed at genre and station searches.
5
Reporting on listeners, traffic and rankings, and steady improvements every month.
Working with Social Toothpaste Agency has been a game-changer for Yacht Rock Radio.
— Yacht Rock Radio Team
Social ToothPaste transformed our digital presence, making The Alternative One Radio accessible to more fans than ever before. The new website and mobile apps are exactly what we needed to stay ahead in the modern music space.
— The Alternative One Radio Team
So much better than Sirius XM's shallower playlists and too many DJs and shows! What more could you ask for?! Just play me the music! Thank you Yacht Rock Radio!
— Alexandra, Yacht Rock Radio listener
Which radio stations have you worked with?
New Wave Music Radio, Yacht Rock Radio, Rock n Roll Music Radio, The Alternative One Radio and Wild Country Music Radio, all part of the Digital Broadcasting Radio Network of Stations.
Can you build iOS and Android apps for our station?
Yes. We built apps for Yacht Rock Radio and The Alternative One with live streaming, background play and push notifications.
Can you get our station to the top of Google?
We took New Wave Music Radio to #1 on Google for “new wave radio”, Rock n Roll Music Radio to #1 for “rock n roll radio” and The Alternative One to #1 for “alternative one radio” and “the alternative one” (US Google, October 2026). Results depend on your format and competition, and we'll tell you honestly what's realistic.
We run several stations. Do we need several websites?
Each station keeps its own site and brand, but they can share one platform, as the NextWave stations do. That keeps costs down and makes every new feature available to all of them.
Who will I work with?
Jonathan Adam Barash, our founder, leads every project, and we work with only one client at a time.
Tell us about your station and we'll come back with a plan for your website, apps and search.