Case study · Website, mobile apps and 2026 redesign

The Alternative One Radio

A WordPress website and iOS and Android apps for a modern rock radio station.

Get my free overlap audit

The project

About the client

The client

The Alternative One Radio is a premier modern rock radio station committed to delivering the best alternative rock music to a global audience.

The challenge

  • Lack of a Modern Website.
  • No Mobile Accessibility: Fans couldn't access the station via dedicated mobile apps.
  • Complex Navigation: Listeners struggled to find programming schedules, playlists, or event updates.
  • Inconsistent Branding.
  • Limited Listener Engagement: There were no features to encourage interaction, like live requests or listener polls.

What we did

  • A WordPress site with an embedded player, easy schedules and playlists, live chat, polls, request forms and an events calendar.
  • Branded iOS and Android apps with background streaming, push notifications and on-demand shows.
  • SEO for metadata, alt tags and keywords.
  • Developed intuitive menus and search features.
  • Social Media Integration: Linked to platforms like Facebook and Instagram.
  • On-demand content including past shows, curated playlists, and exclusive interviews.
  • Comprehensive analytics to track user behavior and engagement.

The 2026 website redesign

  • A homepage around “Where Alternative Lives. Modern Rock Leads.” with the title “The Alternative One | Alternative Radio & Modern Rock Station”.
  • A music submission path for bands (“Your Song on The Air!” and Submit Your Music), turning the site into a discovery channel for new artists.
  • Six genre and discovery cards, a 16-artist library and a “New to Alternative? Start Here” set of six guides.
  • Monthly top charts, a dedication board, four radio shows and an upcoming concerts page for 2026–2027.
  • A five-question FAQ and a “Who we are” section for search and new listeners.

Every station runs the same rebuilt WordPress and Elementor platform: a persistent live player with now playing and recently played, a show schedule, song dedications, charts, an artist directory, news and concerts, iOS and Android app links, an advertiser page, links across the NextWave network of stations, and Google Tag Manager, Site Kit and Google, Bing and Yandex verification.

[[Add results since the relaunch: traffic, listeners, rankings or app installs.]]

See the new site →

+300%

Website traffic

+45%

Listener engagement

+60%

App user retention

Results as reported in the case study.

The impact

  • Global Accessibility: The mobile apps extended the station's reach, adding thousands of new listeners from around the world.
  • Improved Branding: Consistent design and messaging across platforms strengthened brand identity.

What they say

Social ToothPaste transformed our digital presence, making The Alternative One Radio accessible to more fans than ever before. The new website and mobile apps are exactly what we needed to stay ahead in the modern music space.

— The Alternative One Radio Team

Want results like this?

Start with the free audit. It takes 60 seconds and shows where your search budget is leaking.

Get my free overlap audit