SEO and PPC integration
Your paid and organic listings compete for the same searches every day. We make them work as a team: paid data steers SEO, organic coverage trims paid spend, and both share the landing pages that convert.
From [[$X]]/mo
“Your ad shows above your own #1 organic result, and you pay for the click.”
“Your search query report is full of SEO ideas nobody acts on.”
“Paid and organic traffic land on different pages for the same search.”
“Nobody knows what happens if you pause branded campaigns.”
What we do
A controlled test that measures total clicks and conversions with and without branded ads, so you cut only what's safe.
Converting paid queries turned into SEO content priorities every month.
Each term assigned to paid, organic or both, based on cost and position.
Pages built to rank and convert, so both channels send traffic to the same tested page.
Alerts when competitors start bidding on your brand or outranking you where you've cut spend.
How it works
1
Pull paid and organic data into one keyword map and spot the overlap.
2
Run the branded holdout and the first non-brand shifts, with daily monitoring.
3
Roll out what held up and feed paid query data into the content plan.
Proof
New Wave Music Radio has achieved the number one spot on Google and the number one spot in its radio genre, beating out the well-known SiriusXM radio station channel 33.
“
The hardworking team at Social Toothpaste consistently generates fresh leads and equips us with what we need to turn them into loyal customers.
— Sara C., Owner
✓ Paid and organic keyword map
✓ Holdout test design and analysis
✓ Monthly query-to-content pipeline
✓ Landing page recommendations
✓ Integrated monthly report
– Full PPC management (see Paid Search & Social)
– Copywriting for more than [[N]] pages a month
Every engagement starts with the free overlap audit, so you see the opportunity before you commit. [[Confirm contract terms.]]
Is it safe to cut branded ads?
Sometimes, not always. If competitors bid on your brand, you may need to keep ads. The holdout test tells you which case you're in before you change anything.
Which ad platforms do you support?
Google Ads and Microsoft Ads for search, plus Performance Max search themes [[confirm]].
Do you need access to our ad accounts?
Read-only access for the analysis. We don't change your campaigns unless you ask us to.
How is this different from just doing SEO?
Normal SEO picks keywords by volume. We pick them by what your paid data proves converts, and we measure success in paid spend saved.
Start with the audit. It's free, it takes 60 seconds, and you'll see the waste before we ask you for anything.