Case study · SEO

NextEra Energy Resources

Top-3 Google rankings for clean energy terms within six months.

The project

About the client

The client

NextEra Energy Resources is a renewable energy company.

Keywords we ranked for

“clean energy provider”, “wind power leader”, “solar energy for businesses”.

Timeframe

Within six months.

What we did

  • Keyword research for renewable energy, solar and wind terms.
  • Content marketing and technical SEO.
  • Local SEO with Google Business Profile.
  • Link building.
  • Created localized landing pages tailored for key regions served by NextEra, improving local SEO.
  • Secured high-quality backlinks through partnerships with clean energy blogs, industry associations, and news outlets.
  • Improved site speed and mobile responsiveness to enhance user experience and meet Google's Core Web Vitals.
  • Claimed and optimized Google My Business listings for key service areas.
  • Whitepapers and thought-leadership articles around “renewable energy provider,” “solar energy solutions” and “wind power projects.”

+97%

Organic traffic

Top 3

Rankings for target terms

+40%

Leads

−25%

Mobile bounce rate

Results as reported in the case study.

The impact

  • Increased lead conversions through optimized CTAs and landing pages.

Screenshots

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