Social media & content
We plan social and content around the same audience and the same search data as your paid media, so every piece works twice: once to build your brand, and again as proven creative for your ads.
From [[$X]]/mo
Signs you need it
What's included
Our process
Results
How we compare
FAQs
89
clients served
18
published case studies
2013
in business since
1
client at a time, so you get the founder
Is it time?
Content goes out because it feels like it should.
Engagement never turns into links, leads or sales.
Two brands in one feed.
Negative press sits on page one.
No promotion, no links, no reach.
All in one
What we do
Topics from keyword research and paid data, planned around evergreen content that keeps driving traffic.
Setup, posting, community management and contests on the platforms your customers use.
Articles, case studies, white papers, interviews and press releases.
Outreach, digital PR and paid boosting so content gets seen and earns links.
Track what people say about your brand and respond fast.
Our process
1
Audience, channel and topic plan.
2
First content batch and social calendar.
3
You approve before anything is published.
4
Outreach, links and paid promotion.
5
Monthly report on reach, engagement and leads.
Proof
New Wave Music Radio has achieved the number one spot on Google and the number one spot in its radio genre, beating out the well-known SiriusXM radio station channel 33.
“
I have been working with Social ToothPaste Agency for a few months now and I wholeheartedly recommend them. Their detailed support has been exceptional and has exceeded all of our expectations. I have worked with several marketing companies in the past, but none of them come close to the level of service provided by Social ToothPaste.
— Summer B., VP Sales
Results
First Diagnostic
+120%
Website traffic. New website, rebranding and positioning marketing for a medical device representative agency.
Read the case study →
Publix: Serving Our Communities
+300%
Organic traffic. More awareness for Publix's Serving Our Communities program through SEO.
Read the case study →
Private Restaurant Group
+40%
Yelp reviews. Leveraging Yelp reviews for growth at a California craft beer restaurant.
Read the case study →
Digital Broadcasting Radio Network of Stations
10M+
Weekly unique listeners. A network of stations playing Country, Rock, New Wave, Top 40, Classic Hits, Alternative and Easy Listening Rock.
Read the case study →
✓ Content and social strategy
✓ [[N]] pieces of content a month
✓ Social management on [[N]] platforms
✓ Monthly report
– Video shoots (quoted separately)
– Influencer fees
From our services
We run your accounts and engage your audience on Facebook, Instagram, LinkedIn, X, Pinterest and Google.
Profiles built and customized with quality content and visuals.
We track your reputation and how people see your brand.
Social contests that bring traffic in a short period of time.
Industry news, case studies, interviews, press releases, white papers and copywriting.
Online PR, social mentions, and filtering and removal of negative content.
How content gets made
Receive a dedicated content project management schedule for producing, reviewing, and publishing your content. We establish deadlines for writing and delivering the content to your team for review. The amount of content developed depends on your selected content marketing package.
Once content is published on your website, we can work on backlinks, organic content outreach, or paid content promotion to boost content performance.
Blogger outreach, media and video distribution, press release distribution and encouraging user-generated content. Contests on Facebook, Twitter or Pinterest can increase traffic in a short period of time.
We start by evaluating your circumstances and goals. Monitoring sorts feedback into positive and negative press, with a focus on negative reviews in search results, and media contacts help track brand mentions. Each service can be used on its own.
Success is measured in reshares, shares, comments, likes and views, alongside the leads and sales they bring.
Every engagement starts with the free overlap audit, so you see the opportunity before you commit. [[Confirm contract terms.]]
Doing it in-house
A typical large agency
Social ToothPaste
Plan
Ad hoc
Content calendar
Calendar built from search and paid data
Promotion after publishing
None
Sometimes
Outreach, links and paid promotion
Reputation
Not covered
Separate service
Included
Which platforms do you manage?
Facebook, Instagram, LinkedIn, X, Pinterest and Google, plus paid social on TikTok and YouTube.
Do you write the content?
Yes. Our copywriters write everything, and you approve before it's published.
How do you measure social?
Traffic, leads and assisted conversions, not just likes.
Can content help our paid ads?
Yes. We test organic posts and promote the winners as ads.
What does social media and content management include?
Strategy, writing and design, distribution and promotion, community management and reputation monitoring. The full list is above.
Who will I work with?
Jonathan Adam Barash, our founder, leads every project, and we work with only one client at a time. You won't be handed to a junior account manager.
How will I stay informed?
You get a shared project schedule with deadlines, a review step before anything goes live, and a monthly report. [[Confirm: weekly update call or email?]]
Do you outsource the work?
No. We do not outsource any of our SEO work, and the people you meet are the people who do the work.
Start with the audit. It's free, it takes 60 seconds, and you'll see the waste before we ask you for anything.