Paid search & social
We manage your search, social and video ads with full sight of your organic rankings. So we bid hard where organic can't win, and pull back where it already does.
From [[$X]]/mo management fee
Signs you need it
What's included
Our process
Results
How we compare
FAQs
89
clients served
18
published case studies
2013
in business since
1
client at a time, so you get the founder
Is it time?
You pay more each month for the same clicks.
Branded and top-ranking keywords eat budget you didn't need to spend.
You can't say what a customer costs from each platform.
Your PPC and SEO teams never compare data.
Conversions are missing, double-counted or not set up.
The same ads have run for months with no testing.
All in one
What we do
Google Ads and Microsoft Ads, including Performance Max, managed against a CAC target.
Meta, LinkedIn and TikTok campaigns built around the same audiences.
YouTube and display for reach, measured for incremental lift.
Win back visitors who didn't convert, without overpaying for customers you'd get anyway.
Recruiting and managing affiliates where they're cheaper than ads. We handle recruiting, network selection, banners, tracking and commissions.
Our process
1
Account audit, tracking check and overlap audit.
2
Restructure campaigns and fix tracking.
3
Launch ad, audience and landing page tests.
4
Move spend off terms organic now covers.
5
Monthly report in CAC and spend saved.
Proof
New Wave Music Radio has achieved the number one spot on Google and the number one spot in its radio genre, beating out the well-known SiriusXM radio station channel 33.
“
We now have a constant flow of leads to follow up on, thanks to this amazing company. Their strategies have transformed our pipeline, and the results speak for themselves.
— Jeffery B., CEO & Founder
Results
Hard Rock Hollywood Live Concerts
+55%
Website traffic. A three-month Facebook advertising campaign for Hard Rock Entertainment's live concerts.
Read the case study →
Local Fitness Studio
Case study
Facebook lead-generation ads. Transform Your Fitness Journey: a free trial class campaign for a boutique yoga and pilates studio.
Read the case study →
Home Test Express
+200%
Website traffic. A WordPress redesign that tripled return on ad spend for an at-home testing brand.
Read the case study →
✓ Campaign management on [[N]] platforms
✓ Ad copy and testing
✓ Conversion tracking
✓ Monthly CAC report
– Ad spend (paid directly by you to the platforms)
– Video production [[confirm]]
From our services
Targeted, cost-effective search ads built for positive ROI.
Display and YouTube campaigns that grow brand presence.
Turning interested visitors into loyal customers.
Campaigns on Facebook, Instagram, LinkedIn, X and TikTok built around your KPIs.
Bids and budgets are monitored every day. We start with a business overview and a prioritized list of actions.
TV, radio and streaming placements: Netflix, Prime Video, Disney+, Hulu, HBO Max, Apple TV+, Peacock, Paramount+, YouTube TV and Sling TV.
Recruiting affiliates, choosing networks, banners, tracking and commission structures.
Also in paid media
Paid Search Advertising, Display Advertising, Video Advertising, PPC Remarketing and Social Advertising.
Placements chosen by audience demographics: TV for brand awareness, radio for localized campaigns, plus programmatic, OTT and podcast advertising.
GDPR and CCPA push advertising toward first-party data, so we build campaigns on data you own. Mobile ads target by age, gender, location, interests and browsing data.
Affiliate Marketing is a powerful strategy for expanding your brand's reach and driving sales through trusted partnerships. We handle affiliate monitoring, real-time tracking and analytics, and Affiliate Rewards Program Management.
Flexible commission rates, with higher commissions during sales slumps, and commissions paid on time. It suits travel, retail and service industries.
Every engagement starts with the free overlap audit, so you see the opportunity before you commit. [[Confirm contract terms.]]
Doing it in-house
A typical large agency
Social ToothPaste
Who runs the account
Whoever has time
An account manager
The founder
Looks at your organic rankings
Rarely
Rarely
Always: that's the point
Fee
Salaries
Often a % of spend
Flat: from $100/mo, $200/mo for $1K–$5K budgets, $500/mo above $5K
Who owns the accounts
You
Sometimes the agency
You do
Reporting
Platform dashboards
Clicks and CTR
CAC and spend saved
How do you charge?
[[Confirm: e.g. a flat monthly fee by spend band, not a percentage of spend.]]
Who owns the ad accounts?
You do. We work in your accounts, and you keep everything if we part ways.
Which platforms do you manage?
Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube and TikTok. [[confirm]]
Do I need SEO too?
No, but you'll get more from your budget if we can see both channels.
What does PPC management include?
Search, social, display and video campaigns, plus tracking, testing, media buying and affiliate management where you need them. The full list is above.
Who will I work with?
Jonathan Adam Barash, our founder, leads every project, and we work with only one client at a time. You won't be handed to a junior account manager.
How will I stay informed?
You get a shared project schedule with deadlines, a review step before anything goes live, and a monthly report. [[Confirm: weekly update call or email?]]
Do you outsource the work?
No. We do not outsource any of our SEO work, and the people you meet are the people who do the work.
Start with the audit. It's free, it takes 60 seconds, and you'll see the waste before we ask you for anything.