Radio station marketing
We rebuilt the websites for the NextWave Radio Group stations in 2026 and took New Wave Music Radio to #1 on Google worldwide. Here is how each station was refreshed, and what it achieved.
The six stations
The shared platform
The challenges
How we work
FAQs
#1
on Google worldwide for New Wave Music Radio
+300%
organic traffic for Yacht Rock Radio
+300%
website traffic for The Alternative One
10M+
weekly unique listeners across the network
Case studies
Five stations in the NextWave Radio Group network, and the network itself. Each one got a new website on a shared platform, with SEO and apps where it needed them.
SEO and 2026 redesign
New Wave Music Radio (New.Wave.Radio) is an online 80s new wave radio station with its own iOS and Android apps.
The 2026 refresh: A new '80s homepage, request charts, dedications and an artist directory built for search.
#1
On Google, worldwide
#1
In its radio genre
54%
Click-through rate from the top of Google
Website, mobile app, SEO and 2026 redesign
Yacht Rock Radio USA plays 60s, 70s and 80s smooth sailing rock: artists like Michael McDonald, Christopher Cross, Hall & Oates and other greats of smooth rock music. “It's the kind of rock that doesn't rock the boat!”
The 2026 refresh: A search-led homepage, a six-path “Welcome Aboard” hub, 14 artist pages and lifestyle guides.
+300%
Organic traffic
+35%
Mobile engagement
+15%
Listener base
SEO and 2026 redesign
Rock n Roll Music Radio (RocknRoll.Radio) is a non-stop classic rock station, live 24/7, with listeners in 195 countries according to the station's site.
The 2026 refresh: A “More Rock. Less Noise.” hub, five show pages, a live UK singles chart and an advertiser section.
#1
On Google and worldwide
Website, mobile apps and 2026 redesign
The Alternative One Radio is a premier modern rock radio station committed to delivering the best alternative rock music to a global audience.
The 2026 refresh: A music submission path for bands, a 16-artist library and a “New to Alternative?” starter guide.
+300%
Website traffic
+45%
Listener engagement
+60%
App user retention
Website redesign
Wild Country Music Radio's mission is to delight and entertain by playing the best country music from the past decades. Whether your tastes are Waylon and Willie, Garth and George, Tim and Kenny, or Taylor and Carrie, it's your country station.
The 2026 refresh: A “Find your country” hub, about 18 artist pages, playlists and a country music history section.
[[Add results since the relaunch: traffic, listeners, rankings or app installs.]]
Digital marketing
Digital Broadcasting Radio Network of Stations reaches listeners across the USA and worldwide. The network has an available audience of 2 billion potential listeners worldwide. Our stations offer excellent radio programming, exciting promotions, and support to the artistic community, with music, band information, and concert entertainment catering to different audiences and demographics.
The 2026 refresh: The network behind the stations, now linked across every rebuilt site.
10M+
Weekly unique listeners
5
Commercial radio stations
25
Direct radio-to-business streams
The shared platform
All five stations run the same rebuilt WordPress and Elementor platform, so a feature built once works everywhere.
A persistent player with now playing and recently played on every page.
Daypart shows, countdowns and request shows with their own pages.
Song requests, shoutouts and dedication boards that bring listeners back.
Monthly request charts, artist directories, news and concerts.
iOS and Android app links, and links across the NextWave network of stations.
Search-led titles, FAQs, Google Tag Manager, Site Kit and Google, Bing and Yandex verification.
The challenges
If the player is slow or hard to find, they switch to Spotify or SiriusXM.
Genre searches are crowded with national networks, so a small station needs smart SEO to be found.
Most listening happens on phones, so the site and the apps have to stream reliably in the background.
Requests, dedications, charts and polls turn passive listeners into regulars.
Audience numbers, reach and an advertiser page make it easy to sell airtime.
A shared platform keeps every station fast and consistent without rebuilding the same features five times.
How we work
1
We learn the station's format, audience and goals, and audit the site, apps and search rankings.
2
We map the pages listeners and advertisers search for: shows, charts, artists, requests and genre guides.
3
A fast WordPress site with a persistent live player, plus iOS and Android apps where you need them.
4
Keyword research, on-page SEO, schema and content aimed at genre and station searches.
5
Reporting on listeners, traffic and rankings, and steady improvements every month.
Working with Social Toothpaste Agency has been a game-changer for Yacht Rock Radio.
— Yacht Rock Radio Team
Social ToothPaste transformed our digital presence, making The Alternative One Radio accessible to more fans than ever before. The new website and mobile apps are exactly what we needed to stay ahead in the modern music space.
— The Alternative One Radio Team
So much better than Sirius XM's shallower playlists and too many DJs and shows! What more could you ask for?! Just play me the music! Thank you Yacht Rock Radio!
— Alexandra, Yacht Rock Radio listener
Which radio stations have you worked with?
New Wave Music Radio, Yacht Rock Radio, Rock n Roll Music Radio, The Alternative One Radio and Wild Country Music Radio, all part of the Digital Broadcasting Radio Network of Stations.
Can you build iOS and Android apps for our station?
Yes. We built apps for Yacht Rock Radio and The Alternative One with live streaming, background play and push notifications.
Can you get our station to the top of Google?
We took New Wave Music Radio to #1 on Google worldwide and #1 in its radio genre, ahead of SiriusXM channel 33. Results depend on your format and competition, and we'll tell you honestly what's realistic.
We run several stations. Do we need several websites?
Each station keeps its own site and brand, but they can share one platform, as the NextWave stations do. That keeps costs down and makes every new feature available to all of them.
Who will I work with?
Jonathan Adam Barash, our founder, leads every project, and we work with only one client at a time.
Tell us about your station and we'll come back with a plan for your website, apps and search.