SEO and paid media strategy
Most companies run SEO and paid media as two projects with two agencies and two reports. We run them as one plan, so every dollar goes to the channel that wins that search most cheaply.
From [[$X]]/mo · [[No long-term lock-in]]
“Your PPC agency and your SEO agency have never been on the same call.”
“Paid search costs keep rising and nobody can say what organic is worth.”
“Budget meetings treat SEO as a cost, not a channel.”
“You've added AI Overviews to the list of things eating your clicks.”
What we do
Every term you care about, with its paid cost, organic position and the channel that should own it.
Where to cut paid spend because organic covers it, and where to add because organic can't win yet.
Content and technical priorities ranked by proven conversion rate, not search volume.
Search, social, video, CTV and audio placements planned around the same audience and the same CAC target.
Blended CAC, payback and paid spend saved, for both channels, in one place.
How it works
1
Overlap audit, analytics review, and a shared keyword map agreed with your paid team.
2
Branded holdout test, landing page fixes and the first budget shifts.
3
Content and technical work on the terms paid data says convert, with monthly CAC reporting.
Proof
New Wave Music Radio has achieved the number one spot on Google and the number one spot in its radio genre, beating out the well-known SiriusXM radio station channel 33.
“
The amazing team at Social Toothpaste not only got us top positions on Google for all of our key search terms, but they also maintained our ranking since we first started working with them! I highly recommend this company to anyone looking for exceptional digital marketing services.
— Gabriel S., VP Customer Engagement
✓ Unified keyword and budget map
✓ Branded search holdout test
✓ SEO roadmap and delivery
✓ Monthly CAC reporting
✓ A standing slot in your paid media meetings
– Ad creative production (available separately)
– Media buying for TV or radio [[confirm]]
– Guaranteed rankings (nobody can honestly promise them)
Every engagement starts with the free overlap audit, so you see the opportunity before you commit. [[Confirm contract terms.]]
Do we have to move our PPC to you?
No. We can work alongside your in-house team or agency. We share data and plans with them, not replace them.
How fast will we see savings?
Branded and overlap savings often show in the first 4–6 weeks. Non-brand organic gains take 3–6 months to compound.
What size budget do you work with?
Best fit is [[$5K–$250K]] a month in search spend. Below that, the website refresh or SEO service is usually a better start.
Do you cover AI search?
Yes. Structured data, citation-ready content and AI Overview visibility are part of every plan. We report them in the same CAC terms.
Start with the audit. It's free, it takes 60 seconds, and you'll see the waste before we ask you for anything.