Why Anchor Text Matters

When other websites link to yours, the words they use in the link (called “anchor text”) help search engines understand what your site is about. This can boost your visibility in search results.

Most people just use your company name as the link text. That's fine for branding, but it doesn't help you rank for what you actually offer.

Better approach: Ask partners or directories to use keywords that describe your business. For example, instead of just “Acme,” use “Acme Plumbing” or “Acme Plumbing Supplies.” This helps attract people searching for plumbing services—not just your brand name.

Further reading: What is anchor text? (Yoast)