Case study · SEO and content marketing

Publix: Serving Our Communities

More awareness for Publix's Serving Our Communities program through SEO.

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The project

About the client

The client

Publix Super Markets is known for its dedication to community service through its Serving Our Communities program, built on philanthropy, volunteering and partnerships.

Keywords we ranked for

“community service with Publix”, “Publix volunteer opportunities”, “community service programs”, “corporate giving initiatives”.

Timeframe

Within six months.

What we did

  • Keyword research, on-page SEO and state- and city-specific landing pages.
  • SEO blog posts and storytelling content.
  • Technical SEO: speed, mobile, broken links, indexing and structured data.
  • Social campaigns with #PublixServes and #CommunityWithPublix.
  • Google Analytics and Search Console tracking.
  • Blog content such as “How Publix is Making a Difference in Your Community” and “The Power of Volunteerism: Join Publix in Giving Back.”
  • Infographics and videos for social media.

+300%

Organic traffic

+40%

Engagement

2x

Event and volunteer sign-ups

Page 1

On Google for community terms

Results as reported in the case study.

The impact

  • Enhanced Local Reach: Localized landing pages attracted visitors searching for community service programs in specific areas.

What they say

Social ToothPaste Agency's expertise in SEO and content marketing has been instrumental in amplifying awareness of our 'Serving Our Communities' program.

— Publix CSR Team

Screenshots

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