Case study · Website and SEO

Independent Radio Broadcasters Guild (IRBG)

A WordPress website and SEO for a global association of independent radio broadcasters.

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The project

About the client

The client

The Independent Radio Broadcasters Guild (IRBG) is a global association that supports independent radio broadcasters by providing resources, networking opportunities and advocacy.

Keywords we ranked for

“independent radio broadcasters”, “radio guild membership”, “broadcasting resources”.

The challenge

  • Their previous website lacked modern functionality, was not mobile-friendly, and failed to engage visitors effectively.
  • Low search visibility, hard-to-manage content and missed keyword opportunities.

What we did

  • A responsive WordPress site with a member directory, events calendar, members-only resource hub and clear calls to join or donate.
  • Keyword research, on-page and technical SEO, local content for regional broadcasters, and a blog.
  • Google Analytics setup.
  • Blog articles such as “How to Start an Independent Radio Station” and “The Future of Independent Broadcasting.”
  • Technical SEO, including site speed and broken links, and an easier content management system for the client's team.

+400%

Organic traffic

+50%

Memberships

+60%

Time on site

Results as reported in the case study.

What they say

Social ToothPaste completely transformed our digital presence.

— IRBG Leadership Team

Screenshots

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