Case study · Website redesign, SEO and Facebook ads

Home Test Express

A WordPress redesign that tripled return on ad spend for an at-home testing brand.

The project

About the client

The client

HomeTest Express is a trusted provider of at-home diagnostic testing kits, offering fast, reliable and convenient health solutions for people who want privacy and accuracy.

Keywords we ranked for

“at-home test kits”, “private diagnostic testing”, “home health solutions”.

Timeframe

Within three months of the relaunch.

The challenge

Outdated Website Design.
Subpar Mobile Experience: The site's mobile performance was slow, leading to high bounce rates.
Complex Navigation.
Low Conversion Rates.
Inefficient Integration with Facebook: The website had limited connectivity to Facebook Ads and Pixel.

What we did

A clean, trustworthy WordPress design with better product pages.
Mobile and speed optimization, with mobile load times under 3 seconds.
Simpler navigation and product search with filters.
WooCommerce with a shorter checkout to reduce cart abandonment.
Facebook Pixel, dynamic product ads and retargeting, plus Google Analytics.
SEO for key terms and a blog for educational content.
Search functionality with filters for product type, use case, and health concerns.
Optimized metadata, alt text, and URL structures.

+200%

Website traffic

+35%

Conversion rate

−50%

Bounce rate

ROAS on Facebook ads

Results as reported in the case study.

Key takeaways

A modern, user-focused design significantly enhances customer trust and retention.
Seamless integration with marketing platforms like Facebook maximizes ad performance and ROI.
Combining technical improvements with strategic content development boosts both traffic and sales.

Screenshots

More on our medical and healthcare marketing →

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