Case study · Facebook advertising

Hard Rock Hollywood Live Concerts

A three-month Facebook advertising campaign for Hard Rock Entertainment's live concerts.

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The project

About the client

The client

Hard Rock Entertainment offers experiences through its cafes, hotels, casinos and live entertainment venues. It wanted more awareness, more traffic to its Entertainment website and more ticket sales for live events.

Timeframe

Three-month campaign.

The challenge

  • Inefficient audience targeting and segmentation.
  • Low engagement on creative ad content.
  • Suboptimal ROI from prior campaigns.

What we did

  • Custom and lookalike audiences built from past engagement, site visitors and ticket buyers, with geo-targeting by event.
  • Video ads with behind-the-scenes concert footage and dynamic ad formats.
  • Awareness, consideration and conversion campaigns, with creative and headline tests.
  • Retargeting for people who browsed events or started a ticket purchase.
  • Daily bid, budget and targeting checks, and A/B tests on creatives and placements.
  • Target Diverse Audiences: Reach both local and international fans with tailored campaigns.
  • Carousel ads and creative featuring iconic memorabilia.
  • Used limited-time promotions to create urgency and encourage conversions.

+55%

Website traffic

+30%

Ticket sales

80%

Video ad engagement rate

4x

Return on ad spend

1M+

Users reached

Results as reported in the case study.

The impact

  • Return on ad spend exceeding initial benchmarks.

Screenshots

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