Case study · Facebook lead-generation ads

Local Fitness Studio

Transform Your Fitness Journey: a free trial class campaign for a boutique yoga and pilates studio.

The project

About the client

A boutique yoga and pilates studio that wanted to attract new members and drive trial sign-ups.

Why it worked: personalized ad creatives made locals feel connected, the opt-in took seconds, and testimonials and local imagery built trust.

Ran a lead-generation ad offering a free week of classes for local residents.
Highlighted testimonials from current members in short, engaging videos.
Retargeted people who visited the website but didn't sign up, with ads featuring FAQs and a countdown to claim the offer.
Kept the opt-in easy with a Facebook lead form.

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