SEO for performance marketers
You think in CAC, ROAS and payback. So do we. We run SEO like a paid channel: tested, forecast and reported in numbers you already use.
From [[$X]]/mo
“SEO agencies talk about "authority" and "content pillars" and never mention CPA.”
“You can't tell whether SEO is working until six months after you've paid for it.”
“You need a channel that gets cheaper over time, and paid isn't it.”
“You've been burned by an agency that reported rankings for keywords nobody searches.”
What we do
Every SEO bet starts with a keyword your paid data shows converts.
Expected organic clicks, conversions and spend displaced, with low and high cases.
We translate SEO into CAC, CPA-equivalent and payback (see the table below).
Monthly reporting and quarterly holdout tests, so you're never waiting six months to know.
We join your weekly or monthly paid review, so SEO decisions happen where budget decisions do.
You track in paid
We report in SEO
CPA
Organic CPA-equivalent: SEO cost ÷ organic conversions
ROAS
Organic return: organic revenue ÷ SEO cost
Impression share
Organic share of voice on the same keyword set
CPC
Paid spend displaced: organic clicks × your CPC
Blended CAC
Blended CAC, with organic's contribution shown separately
How it works
1
Overlap audit and keyword map.
2
Branded test, landing page fixes and the first content briefs.
3
Ongoing SEO on proven terms with monthly CAC reporting.
Proof
New Wave Music Radio has achieved the number one spot on Google and the number one spot in its radio genre, beating out the well-known SiriusXM radio station channel 33.
“
With many years of internet experience ourselves, we know how hard it is to devise a successful SEO strategy and effectively integrate it within our work-frame. As our business continues to grow year after year, keeping track of our SEO strategy became very time-consuming and reduced our ability to focus on our core business. Social ToothPaste took the load off us to pursue what matters most—marketing and sales!
— George Nichol, Brand Director
✓ Overlap audit
✓ SEO roadmap from paid data
✓ Content and technical delivery
✓ Monthly CAC report
– Ad account management unless you add Paid Search & Social
Every engagement starts with the free overlap audit, so you see the opportunity before you commit. [[Confirm contract terms.]]
Do you understand paid media?
Yes. Our founder has over 22 years of experience and has run award-winning campaigns across Google Ads, Bing, Facebook, Instagram, LinkedIn, X, TikTok and YouTube, as well as TV, radio and streaming. We speak auction, not just algorithm.
What does an SEO forecast look like?
Expected organic clicks and conversions by month, the CPC value of those clicks, and a low and high case.
Can you work with our agency?
Yes. Many clients keep their paid agency. We share data both ways.
What's the smallest engagement?
The free audit, then [[the smallest package]].
Start with the audit. It's free, it takes 60 seconds, and you'll see the waste before we ask you for anything.