Local Restaurant: Seasonal Special Promotion

https://localfreshtomarket.com

Campaign: Farm-to-Table Summer Menu

• Business: A small-town farm-to-table restaurant.
• Goal: Increase foot traffic during the summer season.
• Strategy:
  • Created a Facebook ad showcasing vibrant images of the seasonal menu items.
  • Targeted users within a 15-mile radius with interests in dining and sustainability.
  • Used Facebook Events to promote a special launch evening with a live band.
  • Offered a limited-time discount or free appetizer for those who RSVP’d via Facebook.
• Why It Worked:
  • Hyper-local targeting.
  • Appealed to community values of sustainability and local sourcing.
  • The event created a sense of urgency and exclusivity.