Home Test Express

Home Test Express

Website Redesign Case Study: HomeTest Express
By Social ToothPaste Agency

Home Test Express

Home Test Express

Client Overview

HomeTest Express is a trusted provider of at-home diagnostic testing kits, offering fast, reliable, and convenient health solutions for individuals seeking privacy and accuracy. The brand needed a modern, user-friendly website to better serve its customers, improve its digital presence, and support its growing e-commerce needs.

Challenge

Before partnering with Social ToothPaste, HomeTest Express faced the following challenges:

  1. Outdated Website Design: The previous website lacked a professional, user-friendly interface that aligned with modern healthcare standards.
  2. Subpar Mobile Experience: The site’s mobile performance was slow, leading to high bounce rates among mobile users.
  3. Complex Navigation: Visitors struggled to find products and information quickly, resulting in lost potential sales.
  4. Low Conversion Rates: Ineffective product pages and checkout processes hindered sales growth.
  5. Inefficient Integration with Facebook: The website had limited connectivity to Facebook Ads and Pixel for tracking and retargeting.

Our Strategy

Social ToothPaste developed a comprehensive redesign strategy using WordPress to create a high-performing, SEO-optimized website:

1. Modern and User-Friendly Design

  • Designed a clean, professional layout emphasizing trust and convenience, essential for a healthcare brand.
  • Improved visual elements to better showcase products with high-quality images and engaging descriptions.
  • Incorporated a consistent color scheme and typography to enhance brand identity.

2. Mobile Optimization

  • Built a responsive design for seamless navigation and functionality across all devices.
  • Focused on speed optimization, reducing load times to under 3 seconds on mobile.

3. Simplified Navigation and UX

  • Created intuitive menus and clear product categories to help users find information quickly.
  • Enhanced the search functionality with filters for product type, use case, and health concerns.

4. E-Commerce Integration

  • Integrated WooCommerce for a robust e-commerce experience, enabling smooth product browsing, selection, and checkout.
  • Streamlined the checkout process with fewer steps to reduce cart abandonment.

5. Facebook and Analytics Integration

  • Installed and configured the Facebook Pixel for precise ad tracking and retargeting.
  • Enabled dynamic product ads to promote relevant products directly to users based on their interactions.
  • Integrated Google Analytics to track visitor behavior and improve marketing efforts.

6. SEO and Content Optimization

  • Conducted keyword research to target terms like “at-home test kits,” “private diagnostic testing,” and “home health solutions.”
  • Optimized metadata, alt text, and URL structures for improved search rankings.
  • Added a blog section for educational content, improving organic traffic and authority.

Results

Within three months of the website relaunch, HomeTest Express experienced significant improvements:

  • 200% Increase in Website Traffic: Organic search traffic surged due to improved SEO and engaging content.
  • 35% Boost in Conversion Rates: Enhanced product pages and a streamlined checkout process increased sales.
  • 50% Reduction in Bounce Rates: Mobile and desktop users spent more time exploring the site thanks to better navigation and faster load times.
  • Seamless Facebook Ad Performance: Dynamic product ads resulted in a 3x ROAS, supported by precise retargeting and Pixel integration.
  • Improved Customer Engagement: New blog content and an intuitive interface encouraged repeat visits and higher customer satisfaction.

Key Takeaways

  • A modern, user-focused design significantly enhances customer trust and retention.
  • Seamless integration with marketing platforms like Facebook maximizes ad performance and ROI.
  • Combining technical improvements with strategic content development boosts both traffic and sales.

Conclusion

Social ToothPaste successfully transformed HomeTest Express’s website into a high-performing, user-friendly platform that drives sales and engagement. By aligning design, functionality, and marketing integration, we helped the brand solidify its position as a leader in the at-home health testing market.

Ready to revolutionize your website? Contact Social ToothPaste to build a digital experience that delivers results!

Home Test Express

Home Test Express

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Matthew Lee
President
“My company’s Google rankings and overall store traffic improved dramatically after just a few months of working with the Social ToothPastse agency. The service we’ve received from their team has consistently been above and beyond our expectations.”
George Nichol
Brand Director
“With many years of internet experience ourselves, we know how hard it is to devise a successful SEO strategy and effectively integrate it within our work-frame. As our business continues to grow year after year, keeping track of our SEO strategy became very time-consuming and reduced our ability to focus on our core business. Social ToothPastse took the load off us to pursue what matters most—marketing and sales!”
Summer B.
VP Sales
"I have been working with Social ToothPaste Agency for a few months now and I wholeheartedly recommend them. Their detailed support has been exceptional and has exceeded all of our  expectations. I have worked with several marketing companies in the past, but none of them come close to the level of service provided by Social ToothPaste."
Lucy S
Owner
“A great company that helps us translate likes, shares and comments into actual new business.”
Sara C.
Owner
The hardworking team at Social Toothpaste consistently generates fresh leads and equips us with what we need to turn them into loyal customers.
Gabriel S.
VP Customer Engagement
"The amazing team at Social Toothpaste not only got us top positions on Google for all of our key search terms, but they also maintained our ranking since we first started working with them! I highly recommend this company to anyone looking for exceptional digital marketing services."
Jeffery B.
CEO & Founder
"We now have a constant flow of leads to follow up on, thanks to this amazing company. Their strategies have transformed our pipeline, and the results speak for themselves."
Irene W.
CEO
"Our company evaluated numerous solutions for our online presence, but the team at Social ToothPaste was the clear favorite. They had the right strategy for us, and working with them has been awesome."