Inbound vs. External Linking

🔗 Inbound vs. External Linking

• Inbound links won’t hurt your SEO. If they did, competitors could sabotage you with spammy links—Google knows this and doesn’t penalize for inbound links.
• External links can hurt. Linking to shady or unethical sites may get you blacklisted. Always link to trusted sources.

Inbound vs. External Linking

💻 Website Design & Purpose

• Many sites lack purpose and thoughtful design, missing key opportunities for success.
• A site should reflect pride and passion—if it looks careless, customers will assume your products and service are too.

🎨 Visual Design & Performance

• First impressions matter. If your site looks unprofessional, users won’t trust your offerings.
• Avoid overdesigning with heavy graphics—they slow load times and frustrate users, costing you business.

✍️ Content Is King

• Visitors come for a reason—give them what they want with clear, passionate, relevant content.
• Quality content keeps users engaged and builds trust.

⚠️ Common Design Mistakes

• Simple, clean, informative sites perform best.
• Don’t waste money marketing a poorly designed site—invest in improving it first.
• Ask questions before buying templates or hiring designers. It saves money long-term.

🔑 Anchor Text Tips

• Don’t use your site name unless it contains keywords.
• Avoid stuffing anchor text with too many keywords—Google values clarity and relevance.

🐢 Speed Matters

• Slow sites cost ecommerce $1.1–$1.3 billion annually. Users won’t wait—optimize load times.

🧠 SEO Basics

• Use proper META tags to help search engines understand your content.
• Most traffic comes from major search engines—optimize before launch to avoid future headaches.

🎨 Color & Layout

• Choose readable text and consistent backgrounds.
• Colors affect mood: bright = cheerful, dark = gloomy. Match colors to your brand’s tone.

🧭 Navigation & Structure

• Make your offer clear on the homepage—don’t make users guess.
• Group navigation links neatly. Use text links over graphics to reduce load time.
• Use frames sparingly and always offer a no-frames option. Keep navigation simple and consistent.

📘 E-book Strategy

• Create an e-book aligned with your site’s theme. Share your passion—sales, home business, etc.
• E-books build credibility and drive traffic when given away strategically.