Euphoria Cannabis Farms – website redo, social media updates
Euphoria Cannabis Farms is quickly gaining recognition for being the future supply of high-quality strains of processed marijuana to the cannabis industry. We believe in organic farming methods while remaining environmentally conscious.
Revamping a marketing website and updating social media can be a powerful way to refresh your brand and attract more engagement. Here’s a detailed step-by-step guide to what we did for this client:
Marketing Website Redesign Steps:
- Audit Current Website
- Review the current structure, design, content, and user experience (UX).
- Identify gaps in content, design flaws, slow load times, or outdated elements.
- Use tools like Google Analytics to assess user behavior, bounce rates, and conversion paths.
- Define Goals and Objectives
- Determine the purpose of the redesign (e.g., better SEO, improved UX, lead generation, brand refresh).
- Align website goals with your broader marketing objectives.
- Consider adding features like an integrated blog, e-commerce, or customer portals.
- Competitor Analysis
- Review competitor websites to gather ideas and insights on industry standards.
- Identify elements that work and areas where your site can outperform the competition.
Social Media Updates Steps:
- Audit Existing Social Media Channels
- Evaluate current profiles, posts, and engagement metrics on each platform.
- Identify underperforming content and opportunities for improvement.
- Clarify Social Media Objectives
- Define clear goals (e.g., brand awareness, customer engagement, lead generation).
- Align social media efforts with marketing campaigns and broader business goals.
- Update Social Media Profiles
- Refresh profile pictures, cover photos, bios, and contact information.
- Ensure branding across platforms is consistent (colors, logos, tone).
- Update keywords in bios to improve discoverability.
