Category Archives: Our Blog

Bad Reviews and Lost Business… Here are your Facts!

A bad online review can have significant consequences for businesses, impacting them in several ways: Here are some key statistics that highlight the…
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How to keep your email campaigns out of the spam folder, follow these best practices:

How to keep your email campaigns out of the spam folder, follow these best practices: 1. Maintain a Clean Email List Use Double…
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Refresh your Brand Incrementally with Social Toothpaste Agency

To refresh your brand incrementally with Social Toothpaste, you can adopt a strategic approach that balances change with continuity. Here’s a step-by-step guide…
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Which Social Media Site is for My Business

Here’s a breakdown of the best social media sites for business, tailored to different types of goals, audiences, and industries: 1. Facebook Best…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
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