Local Fitness Studio: Free Trial Class

Campaign: Transform Your Fitness Journey

• Business: A boutique yoga and pilates studio.
• Goal: Attract new members and drive trial sign-ups.
• Strategy:
  • Ran a lead-generation ad offering a free week of classes for local residents.
  • Highlighted testimonials from current members in short, engaging videos.
  • Retargeted users who visited the website but didn’t sign up with ads featuring FAQs and a countdown to claim the offer.
• Why It Worked:
  • Personalized ad creatives made locals feel connected.
  • Easy opt-in process through a Facebook lead form.
  • Testimonials and local imagery built trust and relatability.